United Arab Emirates - IMG Worlds of Adventure, a large indoor theme park in Dubai, has introduced two new original characters, Freddy and Flory Fox. These characters entertain and educate visitors about the Arabian Desert Fox, an endangered species native to the UAE.
This summer, visitors to IMG Worlds can join Freddy and Flory for the first time in the “Call to Adventure Parade,” venturing into new locations. The parade not only entertains, but also promotes values of courage, exploration, and conservation. It also highlights the importance of biodiversity and the conservation of the Arabian Fox, aligning with the UAE’s Vision 2030.
The park explained, “We wanted to introduce characters that not only entertain but also carry a message of cultural significance. The Arabian Fox was a natural choice for us, symbolizing agility, intelligence, and adaptability. We believe that bringing awareness to the community through entertainment and character building is impactful and delivers a long-lasting message, which has always been a pillar in IMG’s strategy.”
Meet Freddy Fox
Freddy Fox is the courageous leader of the adventurers in IMG Worlds. He is on a mission to find the next greatest adventure and to bring visitors along with him. Freddy possesses a photographic memory and advanced drawing skills, which he uses to document his discoveries in a journal. He loves meeting creatures and people from different cultures and worlds, including the human world. Freddy’s fearless nature and passion for high-adrenaline experiences make him a perfect guide for visitors exploring new locations such as “The Jungle Boulevard,” the “Edge of the World Temple,” and the mysterious “Mayan Pyramid.”
About Flory Fox
Flory Fox is an archaeologist and native explorer with a passion for ancient cities and cultures. She uses a recorder to keep track of her findings and enjoys giving lectures about her travels. Flory’s ability to speak several languages and her exceptional social and persuasion skills enable her to navigate any situation. Her mission is to discover unknown worlds and share her findings in the most entertaining way possible.
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